ETT Brand Delivery

Tulip Foods Account Grows

Iain Marshall-Clarke — Thu, 17 May 2012 15:22:35 +0000

Following on from the success of their paid search strategy, major food supplier Dalehead Foods have commissioned Affinity i-Marketing for SEO strategy and services.

Part of the Tulip Food Group, Dalehead supply meat products to prestigious supermarket chain Waitrose. Since January Affinity i-Marketing have been helping Dalehead market their growers programme via paid search, with very strong results.

Following on from this success Affinity i-Marketing have been commissioned to expand the account into a long term organic strategy. We look forward to developing our relationship further with Dalehead.

Moneyfacts Group appoint Affinity i-Marketing

Iain Marshall-Clarke — Wed, 16 May 2012 12:03:59 +0000

Affinity i-Marketing are proud to announce to be working with leading financial comparison site Moneyfacts.co.uk having been successful in a recent pitch review for their paid search strategy.

Moneyfacts.co.uk is an instant source of financial information supplying unbiased, factual information directly to the consumer across a full range of financial products and services, since 1988. Following a successful pitch Affinity i-Marketing have been awarded the contract to implement and manage Moneyfact’s paid search strategy. We are very proud to be adding another major brand to our portfolio.

ATC Mobile Launch

Thomas Lubbock — Thu, 10 May 2012 14:30:14 +0000

Sister Group Company, Affinity Mobile, have recently launched a new mobile site for Anglia Tool Centre – part of Ridgeons, the UK’s largest independent Timber and Builders Merchants. Affinity New Media, who are responsible for the design and build of http://www.angliatoolcentre.co.uk/ had identified a mobile version of this successful Ecommerce site was required. The mobile version of the site offers a refined selection of content and allows users to browse and purchase products with greater ease using their smartphone. To view the mobile version of the site simply visit http://www.angliatoolcentre.co.uk/on a smartphone or visit http://www.angliatoolcentre.co.uk/mobile/ using your desktop browser.

National Brand Win!

Melissa Brazier — Wed, 02 May 2012 20:34:23 +0000

We are celebrating another big win and acclaimed name to add to our ever expanding client portfolio with Brandbank.

Brandbank are specialists in managing digital brand content for their online retailers. Ensuring all product images and information are constantly up-to date can be time consuming and complex for companies. Brandbank make it simple, cost effective and efficient. Being experts in 360 degree photography, video and continuity of product information feeds, they represent many household names including; Sainsbury’s, Tesco, Waitrose and Superdrug and operate in both national and international markets.

We look forward to working with Brandbank to define and launch a strong digital and organic strategy for them.

i-Marketing get Physical!

Iain Marshall-Clarke — Tue, 01 May 2012 08:32:03 +0000

Affinity i-Marketing have scored again! The ETT Group Company have been successful in securing the digital marketing strategy for Buckinghamshire based Physical Company.

Physical Company is a fast and dynamic company that has been providing innovative fitness equipment to professional gyms and personal trainers for over 20 years. With 13,000 square feet of warehousing and a purpose built group fitness studio Physical Company not only provide gym equipment but train the professionals in how to use it.

Affinity i-Marketing are very pleased to rise to the challenge and look forward to working with them delivering their paid and organic search strategies.

Affinity Launch New Mobile Division

Max Edwards — Tue, 17 Apr 2012 15:24:43 +0000

This week sees the launch of a new Affinity division – Affinity Mobile.

Affinity Mobile is the mobile site, app development and mobile marketing division of Affinity New Media.

As the way we use the internet changes Affinity Mobile is here to help clients embrace and benefit from the mobile digital revolution.

If you are unsure if your website or online operation is at the point where it would benefit from a specific mobile strategy please visit www.affinity-mobile.com to discuss arranging a mobile audit.

New Branding Unveiled!

Gideon Graylyons — Mon, 02 Apr 2012 09:44:18 +0000

ETT Brand Delivery’s latest branding project has now gone public. After keeping the merger between Arnolds and Keys property companies under wraps for the last month, the branding was unveiled last week.

Taking the branding through both multiple online and offline iterations together with signage has been a major undertaking. Watch out for it on a high street near you!

It’s all work AND play as AIM secure new contract with Fawns

Iain Marshall-Clarke — Tue, 27 Mar 2012 10:12:06 +0000

Fawns are based in Hampshire and work nationwide to provide Parks, schools and nurseries with a wide range of bespoke and ready-to-install physical, social and intellectual play- experiences for children. Following a successful pitch, Affinity i-marketing have been commissioned to direct Fawns’ paid and organic search strategies as they look to expand into new markets.

New Cookie Laws to be implemented in 2012 – Are you at Risk?

Max Edwards — Thu, 22 Mar 2012 11:38:51 +0000

If you’re not aware of the upcoming changes the EU is imposing on your website this May, you need to be. It will affect almost every website out there, including yours.

You may not know what cookies are but chances are your website uses them – if it didn’t, it should have. Cookies are the little files set on people’s computers to remember information about users – like what page they were on and baskets. From May you won’t be able to set them.

In a nutshell, if you use any analytics for tracking site visitors, like google analytics, then you must obtain prior permission from visitors to your site to set the cookies. To get an idea of what this does to web traffic, take a look at the stats from ICO (the Information Commissioners Office) who are responsible for enforcing this, 90% drop in traffic.

If you haven’t already, speak to your webmaster and decide what you are going to do, here’s a link to some guidance notes from ICO. Our sister company, Affinity New Media are helping companies to negotiate these new legal hurdles, if you would like any further advice, please contact Affinity direct – click here to send them an email.

New QD TV Ads to break at Easter

Gideon Graylyons — Wed, 21 Mar 2012 14:29:24 +0000

The new QD TV commercials are scheduled to break over Easter so watch out! We have been working hard and right up to deadline with the client to make sure that all of the fabulous offers are kept under wraps until the last minute. This year we are working with some very well known household brands and innovative product offerings – expect products to literally fly out of the stores like greased lightening!