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The ETT Group members... (Click on the logos to visit the websites.)

ettbranddelivery

Advertising, Media Buying, Design & Creative Services, Direct Marketing, Sales Promotion, Public Relations and Print Management.

affinitynewmedia

Website Design and Development, Database Integration and Content Management.(www.affinitynewmedia.com)

affinityi-marketing

Search Engine Optimisation (SEO), Pay Per Click (PPC), Affiliate Marketing, Email Marketing, Rich Media, Consultancy. (www.affinityi-marketing.com)

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Start-rite Shoes

Broadcast. Digital. Traditional.

Start-rite are one of the Uk’s leading designers, manufacturers, wholesalers and retailers of children’s shoes. Start-rite’s history dates back to 1792 in Norwich, where the Start-rite head office is still based today. In recent years, Start-rite has evolved considerably to ensure that it is using two hundred years of expertise to produce 21st century footwear that meets the needs and desires of today’s children. A wholesaler whose brand retails through a network of over 400 independent and multiple retailers across the UK and internationally.

One of the key focuses of their brand is the importance of fit for young children’s feet, they’ve spent a long time researching how to offer parents a full range of footwear, and are the only manufacturer to offer childrens shoes in up to six individual width fittings.

The ETT Group work closely with Start-rite on amy aspects of their marketing and brand requirements including brand and sub-brand design and implementation, POS design, digital strategy, website design and production, ecrm campaigns and long-term projects. Affinity i-marketing handle Start-rite’s digital marketing account on a retained basis.

View Start-rite website – click here

View Healthy Little Feet campaign website – click here

 

 

Click here to download a case study

Sub-brand development ideas as part of the design process Sub-brand development ideas as part of the design process
Brand ideas are narrowed down as part of a wider process and worked up into more finished designs for dummy application Brand ideas are narrowed down as part of a wider process and worked up into more finished designs for dummy application
Short-listed sub-brand design for consideration Short-listed sub-brand design for consideration
Click & Fit sub-brand initial design Click & Fit sub-brand initial design
Point of Sale designs for Back to School campaigns Point of Sale designs for Back to School campaigns
Commissioned studio photography to support sales promotion featuring a Wii prize Commissioned studio photography to support sales promotion featuring a Wii prize
POS sales promotions are used to stand out in a crowded market at key sales periods such as Back to School for Start-rite POS sales promotions are used to stand out in a crowded market at key sales periods such as Back to School for Start-rite
Tough school footwear sub-brand developed for boys Tough school footwear sub-brand developed for boys
As an answer to a complex brief to communicate to parents of young children of pre-toddler age, the Campaign for Healthy Little Feet was devised and implemented As an answer to a complex brief to communicate to parents of young children of pre-toddler age, the Campaign for Healthy Little Feet was devised and implemented
Initial branding ideas developed for what was to become the Healthy Little Feet Campaign Initial branding ideas developed for what was to become the Healthy Little Feet Campaign
Campaign planning starts to flesh out how the website, ecrm and roadshow ideas work in tandem Campaign planning starts to flesh out how the website, ecrm and roadshow ideas work in tandem
The ECRM aspect of the campaign proposal was crucial to the success of maintaining contact with parents as their children reach toddling age and beyond The ECRM aspect of the campaign proposal was crucial to the success of maintaining contact with parents as their children reach toddling age and beyond
Taking the campaign on the road around the UK... Taking the campaign on the road around the UK…
...and into shopping malls and other targeted areas in key UK cities …and into shopping malls and other targeted areas in key UK cities
The website for the Campaign for Healthy Little Feet is the central hub for the promotion The website for the Campaign for Healthy Little Feet is the central hub for the promotion
Personalised ecrm uses data to determine child's age, gender and foot development Personalised ecrm uses data to determine child’s age, gender and foot development
Printed material available on request produced to provide parents with invaluable advice and information Printed material available on request produced to provide parents with invaluable advice and information
Banner adverts used to promote the campaign on various key websites...from concept... Banner adverts used to promote the campaign on various key websites…from concept…
Banner adverts used to promote the campaign on various key websites Banner adverts used to promote the campaign on various key websites
Multiple banner campaigns were used to drive data capture traffic targeted at specific market segments Multiple banner campaigns were used to drive data capture traffic targeted at specific market segments