QD Stores Group
Broadcast. Digital. Traditional.
QD Stores are an independently owned chain of discount retail outlets situated throughout the East of England and the Home Counties. Based in many of the region’s larger towns and cities, QD Stores represent the very best in ‘value retailing’ – offering customers constantly changing quality stock at the very lowest prices.
With over 30 High Street stores, a separate garden centre sub-brand called Cherry Lane with 5 out of town destination centres, two additional out of town mega-store sub-brands in Lathams and Buyright, a market leading fishing tackle e-commerce website and a online discount website, the Group is at the cutting edge of value retailing in the UK.
ETT Brand Delivery have worked with the QD Stores Group since 1987 and handle their marketing account in it’s entirety including planning and consultancy services, above and below the line advertising campaigns, online operations and digital marketing.
Sales promotion campaigns linking with other retailers is an important aspect of the overall marketing strategy at any given time.
Simplicity is the key word for TV campaign styling.
Grocery consumables require very quick production turn around times for TV commercials and supporting POS material.
Instore POS material supports above the line campaigns.
Free stickers included in all packaged orders from the client’s internet operation were very well received by anglers!
Special pull-out supplements in the Angling press produced superb results.
Classic retail design is extremely effective.
ETT Brand Delivery’s sister companies, Affinity New Media and Affinity i-marketing look after QD’s digital activities.
Digital presence extends to all sub-brands.
An important sub-brand developed for a market-leading online e-commerce operation.
The QD brand is now recognised as an important presence on UK high streets.
TV commercials are meticulously story-boarded before production.
ETT Brand Delivery plan, write and produce radio campaigns for all of the client’s main brands.
High fashion becomes High Street fashion in this TV campaign storyboard.
Staff auditioned to appear in QD’s live action commercials.
Early storyboard concepts help to flesh out creative ideas.
The staff get the value message across en masse!
Behind the scenes at a Christmas TV commercial shoot…in August!
Lots of pre-production planning allows filming to run smoothly and cost-effectively.
QD’s famous Christmas wrapping paper commercial being shot.
It’s all about clear value signposting for customers.
Classic retailing messages will always work well as part of an integrated campaign.
Dynamic store window displays
Effective sales promotions drive sales
Effective outdoor campaigns form an important part of the marketing mix
Opening a new store in Wrexham required strategic outdoor advertising
Back to school campaigns utilise 48 sheet roadside posters across the UK
Part of ETT Brand Delivery’s work included packaging design for own-brand products
The ‘Great Value Feels Good’ campaign used 6 sheet bus shelter sites to target key messages
ETT Brand Delivery devised a “Let’s Grow Together’ campaign for Cherry Lane Garden Centres
Part of the ‘Growing Together’ campaign involved working within local communities
Price comparisons with national retailers form a key component of weekly retail activity
Campaigns for Cherry Lane Garden Centre are brand-specific
Seasonal leaflet campaigns are key elements of main campaigns
