Place UK
Broadcast. Digital. Traditional.
Since the company’s inception in 1954, Place UK have grown and diversified their own operations to meet the demands of an expanding customer base, including most of Great Britain’s leading supermarkets and food suppliers. Their supply lines are 90% supporting the British marketplace and 10% export.
Place UK have, in the space of the last 50 years, built an enviable reputation for quality and reliability, and for creating delicious flavours in their rapidly expanding fruit supply chains.
They are recognised as one of the U.K.’s leading growers and processors of high quality soft fruits for major British supermarkets, including M&S, Tesco, Waitrose, Sainsbury’s and the Co-Op.
ETT Brand Delivery have worked with Place UK on updating their main brand image, working on a sub brand portfolio as well as completely redesigning the Company’s literature inventory and through sister company, Affinity New Media, providing them with a dynamic web presence reflecting the updated core brand and new documentation style.
The client required a subtle modernisation of the existing brand…
The new brand subtly encompasses the technical boundaries Place UK are constantly striving to push forward
Home-grown fresh fruit is at the heat of Place UK’s philosophy
Detailed product sheets were designed to match the new brand identity
ETT Brand Delivery redesigned the client’s corporate information folder
As well as direct fresh produce, Place UK also operate a significant food processing division which is also marketed by ETT Brand Delivery
Specialist food photography was used in many cases to explain the client’s turn-key processes
From fresh fruit to puree…
…food preparation also encompasses pasta and pulses
Literature is designed to present all foodstuffs beautifully and technically correct
Sister company, Affinity New Media, produced Place UK’s superb website
Place UK are famous for their UK grown strawberries – used in the majority of UK supermarkets