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The ETT Group members... (Click on the logos to visit the websites.)

ettbranddelivery

Advertising, Media Buying, Design & Creative Services, Direct Marketing, Sales Promotion, Public Relations and Print Management.

affinitynewmedia

Website Design and Development, Database Integration and Content Management.(www.affinitynewmedia.com)

affinityi-marketing

Search Engine Optimisation (SEO), Pay Per Click (PPC), Affiliate Marketing, Email Marketing, Rich Media, Consultancy. (www.affinityi-marketing.com)

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Capezio

Broadcast. Digital. Traditional.

Salvatore Capezio was born on April 13, 1871, in Muro Lucano, Italy. In 1887, he opened his shop near the old Metropolitan Opera House in New York City. The sign above his door read “The Theatrical & Historical Shoemaker”. As his popularity grew, dancers from around the world made it a point to visit. In fact, Anna Pavlova purchased Capezio pointe shoes for herself and her entire company during her first tour of the United States in 1910. Her generous praise of his work ensured Salvatore’s success.

By the 1930s Capezio products were used on Broadway in the Ziegfeld Follies and in dozens of other musicals. Among the performers who have used Capezio dancewears - Anna Pavlova, Fred Astaire, Gene Kelly, Sammy Davis, Jr., Charles “Honi” Coles, Alicia Alonso, Bob Fosse, Mick Jagger, Liza Minnelli, Gregory Hines, Tommy Tone, Ann Reinking, Debbie Allen, Ben Vereen, Charo, Merrill Ashley, Ashley Tuttle, Rob Marshall, Fatima, Savion Glover, Brian Friedman, Madonna, Will Ferrell, Nicole Kidman and Gwen Stefani. Capezio products have been featured in film and television productions such as MTV Made, Center Stage, The Company, Chicago, The Cotton Club, A Chorus Line, Cabaret and All That Jazz.

ETT Brand Delivery worked exclusively with Capezio in the UK on both offline and online marketing campaigns, Direct Mail initiatives, periodical advertising, design and production of their annual product catalogues and literature together with creative concepts and initiatives including partnerships with the ENglish National Ballet.

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Capezio catalogue designs Capezio catalogue designs
Capezio catalogue covers designed by ETT Brand Delivery creative teams Capezio catalogue covers designed by ETT Brand Delivery creative teams
The Capezio story spans the history of dance since the late 1890's The Capezio story spans the history of dance since the late 1890′s
A dynamic brand that demands dynamic design solutions A dynamic brand that demands dynamic design solutions
ETT Brand Delivery worked with Capezio on individual product brands within their overall inventory... ETT Brand Delivery worked with Capezio on individual product brands within their overall inventory…
...including a sub-brand inspired by the English National Ballet …including a sub-brand inspired by the English National Ballet
The English National Ballet collaboration required a location photo-shoot at ENB HQ in London... The English National Ballet collaboration required a location photo-shoot at ENB HQ in London…
...the shoot was a great success and provided a huge amount of material for future campaigns... …the shoot was a great success and provided a huge amount of material for future campaigns…
...to be used in catalogues, advertising campaigns, online and in DM …to be used in catalogues, advertising campaigns, online and in DM
The finished shots were all about portraying dancers from a dancer's point of view... The finished shots were all about portraying dancers from a dancer’s point of view…
...from the dedication and hard training... …from the dedication and hard training…
...to the more hidden aspects of a professional performer's daily preparations …to the more hidden aspects of a professional performer’s daily preparations
Stunning full page advertising campaigns required meticulous preparation Stunning full page advertising campaigns required meticulous preparation
Periodical advertising promotes all forms of dance from ballet to street Periodical advertising promotes all forms of dance from ballet to street
Direct mail campaigns were used to keep highly visible to the targeted demographic Direct mail campaigns were used to keep highly visible to the targeted demographic
POS material is another key tool that Capezio use to support retailers POS material is another key tool that Capezio use to support retailers
Posters are used to support new product launches Posters are used to support new product launches
Capezio is endorsed by many leading dancers including Brian Friedman of 'X' Factor fame Capezio is endorsed by many leading dancers including Brian Friedman of ‘X’ Factor fame
Advertising campaigns were international and covered many of the leading publications across Europe Advertising campaigns were international and covered many of the leading publications across Europe
Affinity New Media, sister company to ETT Brand Delivery, were commissioned to work with Capezio on their European web presence Affinity New Media, sister company to ETT Brand Delivery, were commissioned to work with Capezio on their European web presence
POS material included retailer window stickers POS material included retailer window stickers
Subtle imagery Subtle imagery
It all started with the simple ballet shoe It all started with the simple ballet shoe
Capezio ballet shoe Capezio ballet shoe