Bakers & Larners
Broadcast. Digital. Traditional.
Bakers & Larners of Holt have been providing the people of North Norfolk with a unique, quality shopping experience since 1770.
From simple beginnings as ironmongers and ships Chandlers they have developed into a County Department store offering everything from wines & spirits to garden plants and tools, from exotic foods to soft furnishings. Their Food Hall, unrivalled in the area, has seen them referred to as the ‘Harrods of North Norfolk’.
They now offer their products to the whole world via their Online Shopping Service.
ETT Brand Delivery look after offline marketing for Bakers & Larners as well as publishing their flagship customer magazine. Affinity New Media designed and produced Bakers & Larners e-commerce website for which the online marketing is handled by Affinity i-marketing.
Seasonal advertising is a crucial part of the annual marketing plan
Advertising concepts designed to entertain, inform and stand out in an ever-more crowded marketplace
Original ink illustrations were commissioned for a new season campaign
High quality periodical advertising targeted at the client’s key demographics
The client’s world-famous Food Hall is celebrated in print
Brand is key for men’s fashion advertising and editorial placement programmes
TV advertising all handled by ETT Brand Delivery for the client
From creative storyboarding and production planning…
…through to art direction, media planning and buying…
…using cost-effective techniques to deliver high quality regional campaigns
Creative campaigns starting as concepts…
…worked up into visuals for client review and approval…
…the final illustrations ready for use in a new advertising campaign
Outdoor advertising concepts for new brand launch
Advertising concept to commissioned illustration
A new advertising campaign starts to take shape
The creative process is key to producing campaigns that work for the client
Distinctive, stylish and stand-out – illustrations that met the client brief perfectly
The InterSport brand launch launch for the client was a huge success
Specialist food photography is a key ingredient in many campaigns
High quality imagery forms the basis of many client campaigns
The highly regarded customer magazine written, designed and published by ETT Brand Delivery for Bakers & Larners
High quality production values for the Bakers & Larners customer magazine produced by ETT Brand Delivery
Exclusive fashion photography is a key element to the success of the customer magazine
InterSport advertising for Bakers & Larners
From original image…
From couture to country – women’s fashion forms an integral part of the client’s advertising strategy
Major InterSport brand launch campaign

